NODE.JS FOR HIGH-PERFORMANCE WEB APPLICATIONS

Node.js builds on the V8 JavaScript engine from Google. It provides lightning-fast performance. This makes Node.js ideal for building high-performance web applications. These applications can handle a large number of simultaneous connections. Node.js is an event-driven, non-blocking I/O model. It means that it can handle many requests at a time without blocking the server. This makes it perfect for real-time applications. These are such as chat applications, gaming applications, and social networking applications.

NODE.JS FOR EFFICIENT BACKEND DEVELOPMENT

Node.js builds on JavaScript. With Node.js, developers can use a single language, i.e. JavaScript, for both. It means both front-end and back-end development. This reduces the need for many languages and frameworks. It can save your time and resources. Node.js also has a rich ecosystem of modules and packages. It makes it easy for developers to build complex applications so fast.

NODE.JS FOR SCALABLE WEB APPLICATIONS

Node.js is very scalable and can handle large amounts of traffic with ease. This makes it an excellent choice for building web applications. For those who are expecting to grow it so fast in the future. Node.js uses a modular architecture. It makes it easy to add new features and functionality to an application. It adds these features without disrupting the existing codebase.

NODE.JS FOR COST-EFFECTIVE DEVELOPMENT

Node.js is open-source and free to use. It makes it a cost-effective choice for web development projects. This means that businesses can save money on licensing fees and development costs. This makes it the best option for startups and small businesses.

NODE.JS FOR REAL-TIME WEB APPLICATIONS

Node.js design to handle real-time web applications. These are such as chat applications, gaming applications, and social networking applications. With Node.js, developers can build real-time applications. These applications can handle a large number of simultaneous connections without compromising performance.

HIRE WOOCOMMERCE DEVELOPERS FOR E-COMMERCE WEBSITES

When hiring a WooCommerce developer you must consider these points:

• Experience
• Knowledge of Woocommerce
• Technical skills
• Communication
• price

When you are looking to build an e-commerce website, WooCommerce is an excellent choice. WooCommerce is an open-source e-commerce factor for WordPress. It allows you to build powerful and customizable online stores. WooCommerce is easy to use, and it has a large community of developers. Developers create a wide range of plugins and themes to extend their functionality.

HIRING NODE.JS DEVELOPERS FOR E-COMMERCE WEBSITES

When it comes to building e-commerce websites with WooCommerce, hiring Node.js developers can be a wise choice. Node.js can handle high traffic volumes. It can help build scalable e-commerce websites that can handle large amounts of data. Node.js can also use to build real-time features. These are such as live chat, product recommendations, and real-time inventory updates.

NODE.JS FOR CROSS-PLATFORM DEVELOPMENT

Node.js is a cross-platform runtime environment. It means that it can use to build applications for many platforms such as Windows, Linux, and macOS. This makes Node.js an excellent choice for building cross-platform applications. These applications can use on many devices and platforms.

NODE.JS FOR CUSTOM WEB DEVELOPMENT

Node.js is very customizable. Developers can create custom web applications that tailor to specific business needs. With Node.js, developers can create custom modules and packages. These can use to extend the functionality of an application.

NODE.JS FOR BUILDING MICROSERVICES ARCHITECTURE

Node.js is well-suited for building microservices architecture. It is a software development technique for the splitting of applications. This involves breaking down large applications into smaller, independent services. With Node.js, developers can build lightweight and modular services. This approach allows for faster development, easier maintenance, and increased scalability.

NODE.JS FOR BUILDING REAL-TIME APIs

Node.js is an excellent choice for building real-time APIs. Real-time APIs allow applications to communicate with each other in real-time. It is important for applications that need constant updates and data exchange.

NODE.JS FOR SERVERLESS COMPUTING

Node.js can also use for serverless computing. It is a cloud computing model where the cloud provider manages the infrastructure.  Also, the developer only needs to focus on writing the code. With Node.js, developers can build serverless applications.  This can be an automatic scale-up or down based on demand. This approach can save businesses money on infrastructure costs. It also reduces the time and resources required for application deployment.

NODE.JS FOR MOBILE APP DEVELOPMENT

Node.js can also use for mobile app development. With frameworks such as React Native and NativeScript, developers build mobile applications. Developers build these applications by using JavaScript and Node.js. These frameworks allow for faster development, easier maintenance, and increased scalability. Node.js can also use to build APIs. These can use by mobile applications to communicate with servers and databases. This approach can save businesses time and resources on cross-platform mobile application development.

BENEFITS OF HIRING NODE.JS DEVELOPERS FOR STARTUPS

Node.js is an excellent choice for startups. For those who are looking to build scalable, efficient, and cost-effective web applications. Hiring Node.js developers can provide startups with access to cutting-edge technology. Also the streamlined development processes, and a rich ecosystem of modules and packages. This can help startups speed up their development processes. This also brings their products to market faster.

NODE.JS FOR BUILDING IoT APPLICATIONS

Node.js can also use for building Internet of Things (IoT) applications. With Node.js, developers can build applications that can interact with IoT devices. These are such as sensors and actuators, and collect data from them. This approach can enable businesses to automate processes, optimize operations, and reduce costs.

NODE.JS FOR BUILDING WEB-BASED GAMES

Node.js is an excellent choice for building web-based games. With Node.js, developers can build games that can handle a large number of players. It also provides real-time updates.

NODE.JS FOR BUILDING DATA-INTENSIVE APPLICATIONS

Node.js is well-suited for building data-intensive applications. It needs high-performance computing and real-time updates. With Node.js, developers can build applications that can handle large amounts of data. It can also provide real-time analytics.

NodeJS popular platform

Node.js is a popular platform for building scalable and high-performance web applications. Its popularity can be attributed to the fact that it allows developers to write server-side applications using JavaScript, which is a language they are already familiar with. With Node.js, developers can easily build real-time applications, APIs, and backend services for web and mobile applications.

If you are planning to develop a web application, hiring Node.js developers should be at the top of your list. In this article, we will discuss why you should consider hiring Node.js developers for your web development project.

Scalability and Performance

One of the key benefits of Node.js is its scalability and performance. It is built on the V8 JavaScript engine, which allows it to handle large volumes of data and concurrent connections. Node.js is ideal for building real-time applications that require fast response times and can handle a high volume of requests.

Moreover, Node.js is known for its non-blocking I/O model, which enables it to handle multiple requests simultaneously without blocking the server. This means that your web application can handle a large number of users without experiencing any performance issues.

Faster Development

Time Another advantage of using Node.js is that it allows developers to write server-side code using the same language as the client-side code, which is JavaScript. This means that developers do not have to switch between different programming languages and can work more efficiently. Node.js also has a vast ecosystem of modules and packages that can be easily integrated into your application, which can speed up development time.

Node.js has a modular architecture, which makes it easy to break down your application into smaller, more manageable components. This allows developers to work on different parts of the application simultaneously, which can further reduce development time.

Cross-Platform Compatibility

Node.js is a cross-platform platform, which means that it can run on multiple operating systems, including Windows, macOS, and Linux. This makes it an ideal choice for building web applications that can be accessed from different devices and platforms.

Node.js is highly flexible and can be used to build different types of web applications, including APIs, backend services, and real-time applications. This flexibility allows developers to create custom solutions that meet the specific needs of your business.

Conclusion

Node.js is a powerful platform that offers several benefits for web application development. Its scalability, performance, and flexibility make it an ideal choice for building real-time applications, APIs, and backend services. How, its cross-platform compatibility and faster development time make it a cost-effective solution for businesses of all sizes.

If you are planning to develop a web application, hiring Node.js developers can help you take advantage of these benefits and create a robust and scalable solution for your business. With the right team of Node.js developers, you can build a high-performance web application that meets the needs of your business and your customers.

The post THE BENEFITS OF HIRING NODE.JS DEVELOPERS FOR YOUR WEB DEVELOPMENT PROJECT appeared first on Reca Blog.

Real estate investment has been a popular option for investors for decades. However, there are two main categories of real estate investment: residential and commercial.

The purpose of this article is to educate investors about the differences between residential and commercial land investment and help them determine which type of investment is best for their individual goals and circumstances.

Residential Land Investment

Residential land investment involves buying and holding onto properties for the purpose of generating rental income. This can be single-family homes, apartments, or even duplexes.

Advantages

1. Potential for steady rental income: Residential land investment provides the opportunity to receive a steady stream of rental income, which can be a good source of passive income.
2. Opportunity for appreciation: Residential properties typically appreciate over time, which can result in long-term capital gains.
3. Relatively low risk: Residential land investment is considered a low-risk investment compared to other real estate investments or stocks.

Disadvantages

1. Involvement in property management: Being a landlord requires time and effort, and can also be a challenge. Property management and maintenance are tasks that cannot be outsourced.
2. Need for long-term investment: Residential land investment is a long-term investment and requires patience and commitment. It is not ideal for those looking for a quick return on investment.

Commercial Land Investment

Commercial land investment involves the purchase of properties to generate income through commercial activities such as retail or office space rental.

Advantages

1. Potential for higher returns: Commercial land investment has the potential for higher returns compared to residential land investment, due to the higher demand for commercial space and the ability to charge higher rents.
2. Potential for development and growth: Commercial land investment also provides the opportunity for further development and growth, such as adding more square footage or developing the land for multiple purposes.
3. Diversification of portfolio: Commercial land investment can diversify an investment portfolio and provide a different source of income compared to residential land investment.

Disadvantages

1. Higher risk: Commercial land investment is considered a higher-risk investment compared to residential land investment. It is more complex and requires more expertise and market knowledge.
2. Requires expertise and experience: Commercial land investment requires a deeper understanding of the market, tenant relationships, and real estate development.
3. Long-term investment: Commercial land investment is also a long-term investment and requires patience and commitment, similar to residential land investment.

Comparison of Residential and Commercial Land Investments

Location

Location is an important factor to consider when making a real estate investment. Both residential and commercial properties are location-specific, and the potential for returns is largely dependent on the location of the property.

Budget

Budget is another factor to consider when making a real estate investment. Residential land investment is typically less expensive compared to commercial land investment, but the returns may also be lower.

Market analysis

Market analysis is crucial for both residential and commercial land investments. This includes researching and understanding the real estate market, demand, supply, and economic conditions.

Potential returns

Potential returns are important to consider when making a real estate investment. Residential land investment has the potential for steady rental income and long-term capital gains, while commercial land investment has the potential for higher returns but also higher risk. It is important to weigh the potential returns against the risks and decide what is best for the individual investor.

Factors to Consider:

• Investment goals

The investment goals of the individual investor play a crucial role in determining which type of land investment is best. Investors should consider their long-term financial goals and whether they are looking for a steady stream of income or higher potential returns.

• Expert advice

It is always recommended to seek expert advice from a financial advisor or real estate professional before making any real estate investment. They can provide valuable insights and help investors make informed decisions.

• Market conditions

The real estate market is constantly changing, and it is important to stay up to date on current market conditions. Investors should research and analyze the real estate market to understand supply and demand, economic conditions, and other factors that may impact their investment.

• Investment style

Investment style is also an important factor to consider when making a real estate investment. Some investors may prefer a hands-on approach, while others may prefer a more passive approach. It is important to consider one’s investment style when deciding between residential and commercial land investments.

Which is Good for You?

The answer to whether a residential or commercial land investment is better for you depends on several factors such as investment goals, market conditions, investment style, and expert advice.

Individuals with a conservative investment style and a desire for a steady stream of income may find residential land investment to be a better option. Residential land investment typically offers a stable and predictable income through rental income and the potential for long-term capital gains.

On the other hand, individuals who are looking for higher potential returns and are comfortable with taking on higher risk may find commercial land investment to be a good option. Commercial land investment typically offers the potential for higher rental income and appreciation but also carries a higher risk.

Ultimately, the best option for you will depend on your specific investment goals, market conditions, investment style, and risk tolerance. It is recommended to seek expert advice from a financial advisor or real estate professional before making any real estate investment decisions.

In addition to the factors mentioned above, other considerations to take into account when deciding between residential and commercial land investment include:

Location: 

The location of the property is crucial when considering real estate investment. Residential land investment is typically less location-sensitive than commercial land investment. Residential properties can benefit from the growth and development of a particular area, whereas commercial properties are more dependent on the economic conditions of a specific location.

Maintenance: 

Residential properties typically require less maintenance and upkeep than commercial properties. Commercial properties are typically larger and require more maintenance to keep them running smoothly. Investors should consider their own capabilities and resources when it comes to property maintenance and management.

Tenants: 

Residential tenants are typically individuals or families, whereas commercial tenants are typically businesses. Residential tenants tend to have a longer tenancy, whereas commercial tenants may come and go with the changing economic climate. Investors should consider the type of tenant they prefer and the length of the tenancy when making a decision.

Financing:

Residential and commercial land investments are typically financed differently. Residential properties are typically financed through traditional mortgage lending, whereas commercial properties may require more specialized financing options, such as commercial mortgages or real estate investment trusts. Investors should be familiar with the financing options available for each type of investment before making a decision.

Tax implications: 

The tax implications of residential and commercial land investments are different. Investors should consider the tax implications of each type of investment and consult with a tax professional to determine which type of investment is most advantageous for their specific circumstances.

Conclusion

In conclusion, residential and commercial land investments both have their advantages and disadvantages. Individual investors need to weigh their options, consider their investment goals, seek expert advice, and stay up to date on market conditions before making a decision.

Real estate investment has the potential to be a valuable addition to an investment portfolio, but it is important to do proper research and due diligence before making any investment.

Based on the information presented in this article, it is recommended that individual investors take the time to carefully consider their investment goals, market conditions, and investment style, and seek expert advice before deciding on whether the residential or commercial land investment is best for them.

References

List of sources used in the article

• National Association of Realtors (NAR)
• Investopedia
• Forbes
• The Balance
• U.S. News & World Report.

The post Residential vs Commercial Investment: Which is Good for You? appeared first on Reca Blog.

Most customers are online now, so you should also consider going online. The number of customers you can reach online far exceeds the number you can attract locally. You can attract them to your business by implementing effective marketing strategies and planning ahead of time. You can earn a global audience through scalable, measurable, and cost-effective digital marketing. If you plan and then put your strategy in place you will see results very fast.

Businesses using digital marketing services have attracted more customers than ever before. As a result, the number of online companies is growing rapidly. It’s time to start taking advantage of it; Your company must implement top-tier digital marketing services. Planning becomes a lot easier when you first know your customers and then work on how to reach them. This enables you to increase your communication with them along with building trust.

Why Is Digital Marketing Important?

Nowadays every business needs to grow and expand its operations. The best way to accomplish this is to attract more customers. You must understand the value that a digital marketing agency can bring to your business.

Customers appreciate your approach to using the latest digital marketing techniques. Build an Android app, start social media marketing, or run a PPC campaign; Whatever it generates is important these days to get more customers.

Consider the following benefits of using digital marketing for your business.

You interact with customers where they spend most of their time.

The Internet has become an essential part of the daily life of the average person. As the Internet grows in popularity, more people spend time online for a variety of reasons. You can shop online, search for anything and check your social media. The most important thing to remember is that your customers are online, and you should reach them there.

To begin with, if you don’t have an online presence, you can’t reach them. You should get one and use the most current marketing strategies and PPC Management services in USA to generate more leads. The sooner you realize this, the better for your company.

Your customers are already doing it.

Have you ever wondered why your competitors outperform you? It doesn’t matter how hard you work to plan your services and products for customers. If they don’t even know you are in the market, how will they get it? On the other hand, your competitors are already using digital marketing to connect with more customers, leaving you far behind.

They are crushing it in the SEO game, running ads to generate more leads and leveraging the power of social media to attract customers. To compete with them, you must use digital marketing services. Neglecting the value of digital marketing will push you further back. You can easily break into the traffic of your competitors by entering the digital media market. Customers will see this as another option for availing of the Services. This is how you generate leads.

You Can Compete Against Market Giants

When it comes to competition, running a business is not easy. Especially when competing with the giants of the market. People trust them, which is what draws them to their bug name. You cannot compete with them unless you use digital marketing services.

You can use Search Engine Optimization (SEO) and Pay-Per-Click (PPC) to compete with larger corporations. By using SEO services in USA, your website will rank higher in search engines, resulting in more traffic. You can use various SEO techniques to outperform your competitors and rank higher than them.

It doesn’t matter how big the corporation you compete against. Let’s say their digital marketing implementation is less than yours. In that case, you will undoubtedly outperform them and attract more customers to your business online.

It is simple to target your ideal customers.

This is one of the primary reasons why people use digital media. You can easily target your ideal customers to attract them to your online business. You already know who will be interested in your services and products. This is why focusing your efforts on a wide variety of customers who have nothing to do with you is often a waste of time.

Digital agency services are vital to reaching your ideal customer base in the market. Your efforts will be in vain if you do not target people interested in your services. Filtering your audience allows you to get even closer to them. Plus, the more you learn about them, the easier it will be to woo them. Setting criteria to attract your target customers to your business will help you. This was never possible with traditional marketing methods.
You can track and optimize your campaigns for better results.

The advantage of digital marketing is that it facilitates easy campaign tracking and monitoring. When investing time and money in a campaign, you want to make sure it is successful. Digital marketing enables campaign tracking, faster optimization, and better results.

It is difficult to determine the results of a campaign using traditional methods. If you run a television ad, you may need to inquire about each customer who enters your store and what drew them there. This will be a time-consuming endeavor that may upset the customers of your establishment.

With offshore digital marketing, you don’t have to worry about annoying your audience. You can easily track a campaign’s return on investment (ROI) and other indicators to determine whether it produces valuable results for your business. Available metrics include Impressions, clicks, likes, shares, comments, and conversions. Every single campaign can be followed.

The metrics you employ will determine the measurement medium and objectives.

Your tracking system can be easily configured to monitor specific campaign metrics. When you can track the performance of your campaign, it’s easier to improve and adapt to changes.

Typically, you can’t switch to a traditional advertising campaign until the campaign ends. This only benefits the latter campaign, giving the impression that you wasted money on the previous one.

Allows for real-time monitoring of digital marketing campaigns.

You can determine whether they are effective or need improvement. If your campaigns need improvement, you can make changes immediately and apply them at any time during the campaign.

When changes can be made immediately, you save money. This enables you to get a higher return on your campaign investment.

Conclusion

You have to implement digital marketing services to stand out in the coming days. It’s time to look at digital marketing services and see what benefits they can bring to your company. Whether you wanna build a website or run SEO campaigns for your company. Digitalbulbs can help you in every possible way to rank your website on the top pages of SERP results. They are one of the top SEO agencies in the USA and the results driven by opting for their services are always better than traditional business strategies.

The post Why Is Digital Marketing So Important For Your Business? appeared first on Reca Blog.

Working in an industry that morphs faster than a Power Ranger can be tough — the social media landscape is always changing. If you’re wondering what’s hot, what’s not, and how to fit social media trends into your strategy… you’re definitely not alone. But, don’t worry, we have answers.

We looked at the 5 key trends outlined in Hootsuite’s global Social Trends 2022 report, along with data from our survey of over 18,000 marketers to bring you this list of 9 social media trends that are dominating the industry in 2022 — and might even change the way you do your job.

1. TikTok will become the most important social network for marketing (??!)

Instagram has held the #1 spot in most social marketers’ hearts for the past few years. It was growing the fastest, had the highest returns on investment (depending on your industry), and (bonus) was pretty fun to hang out on. But that’s changing now.

TikTok surpassed the 1 billion user mark in September 2021. That made it the 7th most popular social network in the world.

If you exclude messaging networks, TikTok is the 4th most popular social media network after Instagram.

Why is this a big deal? Well, in January 2021, it only had 689 million users. That’s a 45% increase in less than a year.

And this comes after its largest growth spurt of all: a global user base increase of 1,157% between 2018 and 2020.

To put this into perspective, Instagram’s monthly active users grew at a rate of 6% in 2020.

Even more interesting? Google Search Trends shows that TikTok completely dominates Instagram’s short-form video content.

Over the last year, search demand for TikTok has grown by 173%. But search demand for Instagram Reels has only grown by 22%. And it has decreased by 33% for Instagram Stories.

But despite TikTok’s rapid growth, most businesses are hesitant to invest in the network. Take the results from Hootsuite’s Social Media Trends report.

Social Media Trends report

Only 35% of respondents said they planned on increasing their investment in TikTok in the next year. Most businesses continue to place big bets on reliable networks like Instagram and Facebook.

But that’s not the whole story. When asked which social platforms they considered most effective for reaching their business goals, 24% said TikTok. This is a 700% increase over 2020.

TikTok introduced several helpful business tools in 2020 and 2021, including business profiles, ads, and a creator marketplace. This could be why businesses are feeling more optimistic about it this year.

To-Do List: If brands aren’t flocking to TikTok yet, they will be soon. We recommend being at the front of the wave rather than behind it.

• Grab an account handle for your brand
• Explore TikTok so you can start feeling fluent on the platform and find some ideas
• Sketch out the basics of your TikTok marketing strategy
• Use a social media management tool like Hootsuite to easily schedule your TikToks, moderate comments, and measure your success on the platform from one handy dashboard.

2. You will start spending big ad dollars on smaller networks

Of all the social media trends on this list, this one is perhaps the most surprising.

New research shows that consumers may be more receptive to advertising on smaller channels like TikTok, Snapchat, and Pinterest than the bigger social networks.

• A study by Kantar, commissioned by TikTok, found that consumers ranked TikTok ads as more inspiring and enjoyable than ads on other platforms.
• A Nielson study commissioned by Snapchat found that ads on Snapchat had more reach than TV ads and led to greater awareness and purchase intent.
• A Pinterest Business study showed that ads on Pinterest had higher ROI and cheaper conversion rates than ads on other social networks.

Google Search Trends also show increasing search demand over the last two years for ads on these networks. TikTok is leading the charge.

Pinterest and Snapchat

This chart shows that rumors of good results are spreading. And curiosity about advertising on the smaller networks goes beyond self-funded studies.

Our hypothesis? The smaller networks aren’t as saturated with ads as Facebook and Instagram, so users may suffer less from ads fatigue.

Many social pros also had to diversify their ads strategy in early 2021 in response to the Apple iOS 14 update. This was when Apple announced an “opt in to ads tracking” option for all Apple users, blocking Facebook’s ability to target a vast chunk of its audience.

encourage advertisers

Most importantly though, TikTok, Pinterest and Snapchat all encourage advertisers to make their ads “fit in” with organic content that is already being posted by regular users.

The result is ads that are more entertaining and less disruptive, increasing conversions and all-round good vibes for businesses.

French beauty brand MAKE UP FOREVER ran an in–feed TikTok ad as part of a larger brand awareness campaign. It features a creator testing and reviewing a new foundation as they would on their own channel.

The campaign generated more than 11 million impressions and 10 million video views for the brand across France.

To-Do List:

• Take a closer look at your engagement across all platforms. Have you been underestimating Pinterest users? Neglecting the potential of your Snapchat audience?
• Study the content people post on that network. See if you can improve your brand’s tone to fit in with the vibe there.
• Experiment with creating ads on that network. Or test a new network, especially if you’ve discounted it as too much effort for organic content in the past.

3. Shoppers will want expect to buy your products directly on social media

Before the pandemic, social commerce was a flashy opportunity for the most innovative businesses (mattress disruptors, eyeglass disruptors—basically you had to call yourself a disruptor before you’d let your customers shop on social).

But increased social media consumption combined with stay-at-home mandates created the perfect conditions for a social shopping explosion. Which is not going away.

eMarketer predicts social commerce will be an $80 billion industry by 2025. It’s riding the coattails of equally massive e-commerce growth (an increase of 18% in 2020 alone).

research products

81% of shoppers were already using social media to discover new brands and research products before the pandemic. Many businesses have figured out that letting these users checkout in the same app just makes sense.

After all, navigating to a website is an extra step, which is an extra potential leak in your conversion funnel. Especially on mobile, where cart abandonment rates are high.

Most social networks have in-app shopping solutions now, including live video, and are working to provide new features to meet rising demand. But Instagram, Facebook, and Pinterest are the most popular. And TikTok, Twitter, and YouTube aren’t far behind.

To-Do List

Social commerce likely won’t replace e-commerce soon. But, depending on your business, you shouldn’t be designing a retail experience without thinking about it.

• If you sell products to people, set up a Facebook Shop and/or an Instagram Shop. Or, test out Product Pins on Pinterest.
• There’s some design flexibility in these shops, so make the customer experience as visually seamless with your brand as you can.
• Don’t worry about getting your whole inventory up. Focus on curating the items you think your Instagram followers will like best.
• Experiment with shoppable posts, or even ads! This will allow customers to see your products in context—and then place an order in just a few taps.

4. No one will want to talk to your brand on the phone

Between lockdowns, halting global supply chains, and labor shortages, consumers have had more urgent questions for businesses than ever before. And they’ve discovered they can get answers to those questions more conveniently using social media.

In a Nielsen survey commissioned by Facebook, 64% of people said they would prefer to message rather than call a business. And ​​according to Gartner, 60% of all customer service requests will be managed via digital channels by 2023.

Despite the rise in demand, many organizations aren’t ready to deliver effective customer support over social media yet.

Hootsuite’s 2022 Customer Care Survey shows that 71% of organizations have either not started investing in social customer care yet, or they don’t plan to invest at all.

But our more recent Social Media Trends survey data suggests that the tide may be turning. 59% of respondents agreed that social customer care has increased in value for their organization.

To-Do List

• Start thinking about a social media customer service strategy.
• Create network-specific response templates for frequently asked questions.
• If you haven’t already, try using a chatbot to improve your response time.
• Merge your customer service conversations in one tool. (Naturally, we suggest Sparkcentral or Hootsuite Inbox.)
• Train your social media marketing team in customer support best practices. Better yet, hire dedicated customer service agents for your social channels.

5. Long-form video is bust, except on YouTube

According to video hosting software company Vidyard, 60% of all videos published on the internet in 2020 were under 2 minutes long.

This stat puts video length on social media platforms into perspective.

Two years ago, with the advent of IGTV and Facebook Watch (not to mention the supposed demise of Snapchat), there was a moment when we all thought long-form video was the future.

YouTube, known for its long-form educational videos, was rewarding videos that passed the 10-minute mark. And Facebook wanted to compete in the same arena.

social platforms

Businesses rushed to make “tv series” for their social platforms. Will Smith even narrated an IGTV show for National Geographic. It seemed like Facebook might not only be taking on YouTube, but cable TV networks as well.

But then TikTok arrived in North America. In response, Instagram launched Reels in late 2020, and the rest is history.

Fast forward to fall 2021.

Instagram has deprecated IGTV. No one talks about Facebook Watch anymore. And even YouTube, the last bastion of long-form video on social media, has introduced a new format. You guessed it: YouTube Shorts.

Reels and TikTok follows

The success of Reels and TikTok follows the success of Stories (another short-form video format), which saw rapid user uptake from 2018 to 2020.

Unfortunately, Facebook hasn’t updated the 500 million user count for Stories since the release of Reels in 2020, so we can’t really tell if it has grown. But attempts to copy the disappearing short-form video format on Twitter and LinkedIn failed in 2021. RIP Fleets and LinkedIn Stories.

This suggests that social media users won’t watch just any short-form videos. They have to be entertaining and engaging too. Also, perhaps disappearing content isn’t as big a draw as it used to be.

Whatever the reason, Hootsuite’s 2022 Social Media Trends survey shows that businesses prefer short-form video too.

Nearly 40% of respondents said that they use short-form video to sell products/services.

To-Do List:

• If your goal is to reach new followers, experiment with TikTok videos.
• If your goal is to re-engage your existing Instagram audience, experiment with Reels.
• If you have success with short-form videos on one platform, try it on others. And take note of the results. As always, you’ll want to translate videos for each channel. No TikTok watermarks on Reels, please!

6. You will outsource (at least some of) your engagement tactics to a Creator

The creator economy has been around for about a decade. But it boomed during the pandemic as people looked for ways to diversify their income (due to unemployment, or a sudden influx of spare time, or both).

But we’re not just talking about millionaire YouTube stars. It’s now considered common for regular folks to monetize their hobbies, create a second income stream, or find freelance work through social media too.

Hence the rise of the term “Creator.”

“Creator” encompasses both professional influencer marketers and amateur content creators — basically anyone who writes, edits, designs, and films content to publish on social media with an entrepreneurial motivation.

As of 2021, 50 million people consider themselves to be creators on social networks. And businesses are set to spend $15 billion on influencer marketing by 2022.

eMarketer

In the U.S. alone, 72.5% of marketers are projected to make use of influencer marketing by 2022.

Social networks are both driving and responding to this boom by adding many new native monetization tools, such as:

• TikTok’s Creator Marketplace
• Instagram’s Collabs
• Instagram’s Branded Content Ads
• Facebook’s Brand Collabs Manager
• YouTube Brand Connect
• Twitter’s paid Super Follows

These tools are all geared to get content creators paid, so they can keep adding value for brands and users on their chosen platforms.

help the networks

Plus, they help the networks hang on to their slice of that $15 billion pie. That is until one of the thousands of third-party “creator monetization” apps that have sprung up in the last few years finally cracks the code.

To-Do List: Whatever your niche (plant fanatics, goth Harry Potter fans, ASMR receptionists, etc.), there is a creator with an already established fan base waiting to partner with you. And they’ll do a better job of creating authentic, long-term customer relationships than any brand account could ever hope to!

• Define your target audience (a.k.a. the people you want to reach) — and which platform they’re on.
• Browse creator marketplaces to make a shortlist of people who have clout with that audience.
• Get ready to pay fair rates. Even the most micro of creators know their worth and won’t be willing to work for free.

7. You need to learn paid advertising (even if you don’t do ads yet)

Honestly, this social media trend has been around for a few years. But it’s still worth mentioning, especially given what we found in Hootsuite’s 2022 Social Media Trends survey.

43% of respondents said “the decline of organic reach and the need to increase paid advertising budgets” was their biggest challenge on social media. This is second only to consistently coming up with ideas for content.

But that was for respondents overall. Small to medium-sized businesses (SMBs) listed the decline of organic reach as their #1 challenge.

This makes sense. The decline of organic reach has been well-documented for years, especially on Facebook and Instagram. And most SMBs have limited funds to put towards “pay-to-play” tactics.

The pandemic caused some ups and downs for social advertising. Businesses reduced their spending on ads. And the ones that continued to spend complained about low returns on over-saturated networks.

Plus, Apple allowed users to opt out of Facebook tracking. This caused Facebook advertisers to reinvent how they did their ad targeting.

organic reach for a Facebook post

But the fact remains that the average organic reach for a Facebook post is 5.2%.

That means only 5% of your followers may ever see your posts if you don’t put any paid budget behind them.

Sure, you can expand your social media strategy to other networks where it’s still possible to go viral without spending a dime. (*Ahem* TikTok.) But chances are you’re not going to leave the audiences you worked so hard to grow.

No matter what your budget, someone on your social marketing team is going to have to at least learn how to boost. And everyone is going to have to learn the basics of audience targeting.

To-Do List:

• Keep using organic social media content to increase brand awareness, deliver customer service, and encourage audience engagement, charming people along the buying journey. Refer to the handy Venn diagram below for more information.
• Experiment with promoting your top posts to reach new potential customers.
• If you’re ready to level up your ads game, consider investing in a solution like Hootsuite Social Advertising. It allows you to publish ads to Facebook, Instagram and LinkedIn and track their performance in the same dashboard.

​​ 

8. You won’t post anything without a social listening strategy

During the COVID-19 pandemic, many businesses jumped on board the social listening train for the first time. They liked being able to respond in real-time to questions and conversations with their customers during a health crisis.

But as the pandemic progressed (and was buffeted by ongoing political upheaval, labor shortages, and increased resentment towards corporations), even more businesses learned that social listening could help them understand their customers’ changing preferences and avoid PR mishaps.

Social Media Trends survey

This trend is backed by data from Hootsuite’s 2022 Social Media Trends survey. Most respondents said that they either somewhat or strongly agree that social listening has increased in value for their organization over the past 12 months.

We also see that Google search demand for keywords like “social listening” and “social listening tools” is up 22% year-over-year. This means that more people are on the hunt to either find out what social listening is or buy a tool for their business.

To-Do List

• Set up three search streams in your preferred social media management tool (if you don’t have one yet, try Hootsuite for free for 30 days) for the following:
  • • Your brand mentions, branded hashtags, products, and spokespeople
    • Your competitors’ brand mentions, branded hashtags, products, and spokespeople
    • Keywords and hashtags important to your industry as a whole

   

• Watch our super-informative intro to social listening video:

• Make sure that the people who make decisions have access to what you learn. Whether you’re running a one-woman flower shop or have a team of two hundred marketers, social listening will surface issues and opportunities that can affect the whole business.

Try Streams in Hootsuite

9. Your VP will ask you to develop a social audio strategy

Clubhouse launched in April 2020 but grew steeply in popularity in early 2021.

Twitter launched its social audio platform, Spaces, quickly after. And Facebook is also reportedly trying to enter the ephemeral live audio format.

These events had many social marketing teams, including Hootsuite’s, scrambling to decide whether it was worth investing in a social audio strategy. And as our 2022 Social Media Trends survey shows, the majority of businesses seem to think it is worth it.

When asked specifically how they were planning to invest, results were fairly mixed across the board. But the most popular option was “hosting/leading audio live streams as thought leaders.”

(Side note: props to everyone who’s been assigned the job of creating a company podcast. Blink twice if you want us to send help.)

Let’s break down the data even further.

Our survey found that it was most often VPs and mid- to large-size companies who planned to invest in social audio and thought leadership, as well as companies that were already very confident about proving social media’s return on investment (i.e., companies that use highly sophisticated social marketing tactics).

This makes sense. Thought leadership is seen as a great opportunity for social audio content because it enables one or two people to speak to a large crowd. For those who have the boldness and the budget, it’s a big opportunity to build trust in your brand and directly connect with potential customers.

predict small businesses

That said, because of the skill and time involved, social audio is not a particularly cheap form of content marketing. This is one of the reasons we predict small businesses will be slower to adopt it. You’ve got to have the cash to make an investment upfront on a format that hasn’t proved ROI for anyone yet.

Lastly, Clubhouse has stated that ads won’t ever be a part of its business model.

This is either a pro or a con for businesses, depending on how you look at it. Either way, the lack of ads means integrating your brand into Clubhouse will take some imagination.

And the path to ROI will be a long and winding one, which may often include redirecting listeners to your other social media channels.

To-Do List:

• You don’t have to choose one particular social audio platform over another. But you should start thinking about how your business can take advantage of social audio in general, now.
• Once you’ve got an idea of the value you could bring to listeners, start thinking about specific platforms. For example, try using Spaces to engage your existing community on Twitter. Try Clubhouse to connect with new followers.
• Tap the thought leaders (hopefully good, charismatic humans with plenty of improv experience) in your company to host a talk on behalf of your brand. And make sure you hire a pro moderator who can help minimize the risk of trolls and unwelcome questions.
• If no one fits the thought leader bill in your company, consider partnering with an influencer who matches your brand values to host a talk on your behalf.

That’s it! These are the 9 social media trends we think you need to know to stay on top of your game in 2022. Which ones did you see coming? And which ones surprised you? Leave us a comment below to let us know.

You’ve read the social media trends. Now let Hootsuite help you stay ahead of them.

Get a full suite of tools to help you manage every aspect of your brand’s social media presence.

From a single dashboard you can easily:

• Create, edit and schedule posts to every network
• Find out what your best times to post are based on your unique, historical data
• Track relevant keywords, topics, and accounts
• Respond to comments and direct messages with a universal inbox
• Get easy-to-understand performance reports to help improve your strategy as needed

Try Hootsuite for Free

The post Most Important Social Media Trends for 2022 appeared first on Reca Blog.

A majority of people’s time is dedicated to social media. This is not just the social aspects but also searching for new avenues. In terms of recruiting via social media, it’s the place where recruiters should put their efforts. Don’t be concerned that you’re not yet completing your social media recruitment process We’re here to assist you.

Social Media Recruiting Strategies

Candidates who are active, as well as passive, will make use of these strategies for recruiting via social media. Thus, both staffing and recruitment agencies can employ the use of these strategies for recruiting via social media. The only limitation is their budget and creativity.

Information that’s useful is distributed

When you’re disseminating edited or personal content for informational purposes, be sure that the content you distribute will not be viewed as a waste. Offer relevant responses to questions that your intended viewers might ask. Engage in the discussion. Social media is useful if you have information that others want to share, otherwise, it will not work for you. If your content meets one or more of these qualities be sure that it’s informative fun, informative, and useful.

If you’re using the social networks, then you may make use of any format you want:

• Blog Posts posted on our site
• Guides to assist you
• You can watch videos or listen to podcasts.
• Photos and images
• Infographics

In essence, it is possible to use social media to market any kind of content, except boring ones. People are more likely to share content when they are interested in sharing it.

Social Media Insights: How to Enhance Your Campaigns

Knowing your audience’s needs is the key to having advertising on social media perform effectively.

Comparatively to traditional advertising, social media marketing is distinct. It’s a game of chance using traditional advertising. You are hoping you will get millions to view your advertisement and discover your ruby in the rubble. You are able to easily identify the criteria you use to search for when posting on social media because they let you select the ideal candidates. To increase the effectiveness of your marketing campaign, make use of analysis tools to improve your strategies for recruiting on social media. In order to achieve this, your advert must contain specific KPIs that can be measured.

Engage your candidates in the development of an online community

To draw and keep candidates in your database, you must provide high-quality content. To create an advertisement for recruiting that’s appealing it is necessary to build a community of people who are similar to you. Do not bombard them with details. Inspire them to provide feedback, too and it’s an exchange of information. You should ensure that you have a clear channel to the individuals you believe would be suitable for your cloud of talent. Inform them about your business along with its advantages, as well as the opportunities they could benefit from. Engage your customers instead of waiting for them to reach you. You should have a positive approach.

Make Use of Hashtags

Take the time to learn how hashtags function. There’s a method for adding a hashtag to a phrase or word and then wishing it will be effective. It is crucial to comprehend the impact and scope of your hashtags but it isn’t always the scenario. There’s the issue of the number of people it is likely to serve, where it will be, and demographics. Avoid using hashtags that don’t meet the criteria you set for the audience you want to reach. In contrast, if you select the trending hashtag your content may be ignored in the face of the fierce competition on social media. Be sure to use hashtags in an innovative way. In addition, you can use hashtags to help you achieve your business goals by customizing them to your specific needs.

Online Reputation Management for Your Company

The name you choose for your brand should represent the highest efforts. Create a brand that people would like to know about and be a part of by proving to them that your business is the most reputable. Don’t target your clients for branding purposes Instead, establish yourself as an authority within your industry. Your employees can help in the development of your business in the event that they are already linked to it.

Try to give the millennials something that they feel interested in, as they often look for a way to make relationships with the right company. This can be done through sharing information that shows the excellence of your business and also attracts applicants on a regular basis. Find out which businesses provide the most exclusive work environment as well as outstanding benefits for employees – and think about whether you could be among them. In the end, you need to locate a company aligned with yours. If it’s your company’s messages or values, ethics, or beliefs. Everyone should be of the same mind.

Engaging with videos to attract inactive candidates

After you have created a presence on the preferred social media sites it is important to interact with them to move up the ladder of your connection. Video will be your most efficient method of engagement. Video content on social networks is able to engage users 10 times more than other forms of content.

A third of marketers believe that video has the highest return on investment (return in investment). Videos can convey more information than other kinds of media since our brains process visual information faster than text. In addition to non-verbal messages and body language visual cues, they also contain non-verbal messages. The most effective method to draw in passive candidates and also professionals from the industry is to utilize the appeal of visuals in the information.

• Live video is a method for unrestricted Q&As.
• Make sure you let people experience the workplace culture.
• People also want the behind-the-scenes footage. So, make sure you show them what they want to see.

Participate in postings on social media along with employees

The purpose of using media is to boost your authority. You must count on your current team to help spread the message. Make sure to share your posts on social media and ask your employees to post them on their own. Both the recruiter as well as the candidate shouldn’t underestimate the importance of a personal recommendation. Furthermore, social media sharing is among the most efficient ways to locate candidates. You must make sure the existence of a policy on social media is genuine and, perhaps most importantly, that your employees are aware of it and know what they are expected to do. In addition, they are representing your brand, and you wouldn’t wish them to accidentally harm it.

Be a part of LinkedIn Groups

A majority of recruiters use LinkedIn to find talent according to a report on business. Facebook along with Twitter is also utilized by 55 percent of recruiters. The idea of boosting the visibility of your LinkedIn profile to show that you are actively recruiting isn’t the only task you can do. LinkedIn groups that have a connection to your field should be associated with and contribute to. On LinkedIn, there are many forums and groups in which candidates actively are a part. Find the best talent in a particular field that is in line with your experience.

It is possible to be a part of or join the Linked: HR Group for hiring and recruiting purposes if you’re HR professional. In the end, networking is essential. If you join these groups, you will be able to quickly find the top candidates. You’ll have a much easier in attracting the best people if you know about the people you are attracting.

Facebook, as well as Twitter, isn’t the sole social media platform.

Additionally, you should take into consideration using various social media platforms since there are many people who do not fit into one particular profile. So what works on LinkedIn could not be applicable to Facebook and Twitter. Because social media platforms are able to serve diverse uses in various ways, you must think outside the box when you use them all. Making use of these networks effectively requires finding out which profile is most popular. Apart from the three main social media sites Facebook, Twitter, and LinkedIn, you should also make business profiles on Instagram, Snapchat, and YouTube. It is also advisable to find groups that are industry-related and social networks where your ideal candidates are likely to socialize.

Here are a few examples:

• Developers share their experience on GitHub as well as StackOverflow.
• The websites where marketers can interact can be found at Moz along with Warrior Forum.
• Q&A on Quora is available in a myriad of different niches.

In the end

The majority of recruiters use social media to increase the number and quality of applicants. But, it’s an ongoing process. This is why using social media to recruit could be worth the investment of time and effort. But, it is important to create a solid strategy for recruiting using social media. Make sure you keep your people in mind as you plan. The key to planning is a success.

The post Strategies for recruiting using social media: Tips for effective recruitment appeared first on Reca Blog.

Entrepreneurs are looking for ways to normalize their circumstances, break into new markets, and engage customers. E-commerce app development is one of these possibilities. The right mobile app may help your e-commerce firm grow for years to come. It’s up to you to do it right!

E-commerce benefits of mobile apps

As the name suggests, an e-commerce mobile application is a digital product made to make shopping on mobile devices better. Statista says that by 2024, there will be 187 million smartphone users in the US who make purchases on their phones:

With increasing smartphone adoption and the availability of high-quality mobile internet access, it’s becoming increasingly difficult to find a significant retailer without a mobile app. Everything fits: food, clothing, medication, literature, household equipment, and technology. Small and large businesses can profit from mobile apps as part of their e-commerce operations.

Backward-thinking has no place in online trading. Your brand will be lost in comparison to other, more active competitors if you do not adapt and attract users. Online retailers of all types can benefit from incorporating a mobile app into their operations. Apps for smartphones and tablets are a completely separate sales channel from responsive or even mobile-optimized websites, and they provide a wide range of advantages:

Convenience

As a result, more and more people prefer to buy products via mobile apps rather than on the web. Why do 85 percent of users prefer mobile apps to websites? Well-thought-out design that seems natural and seamless, quickness, and ease of browsing

Notifications through push

This is one of the main reasons why most business owners decide to build an e-commerce app. They can tell people about sales, deals, and new products, and they can even talk to a specific user or group of users through customised messages. Notifications can be very useful for remarketing if they are done right. If you don’t want people to delete your app because it’s too annoying, let them choose how often and when they want to get messages.

Customer loyalty

Apart from push notifications, there are additional techniques to encourage your consumers to return. Mobile apps are better suited for loyalty programmes and special promotions for repeat clients.

Sales have increased

Studies show that people are more eager to shop on mobile apps. The conversion rate is three times higher than on websites. So, it looks like e-commerce app development services can help if you want to make more sales.

Integration with social media and messaging services

People like to tell their friends and family about what they just bought. They can do this with the help of “share” buttons on a mobile app. This way, new customers will find you without you having to pay for ads.

Top e-commerce mobile apps and the e-commerce mobile app market

Mobile e-commerce, which includes specific mobile apps, is one of the fastest-growing areas of online commerce. The following are the primary causes that appear to be pushing it forward:

• Mobile payments are convenient and ubiquitous.
• 4G and 5G standards are being implemented.
• Mobile internet access is available.

According to experts, mobile commerce has a bright future and that any flaws will be quickly remedied as technology advances.

The prospects for m-growth commerce’s are far better than they were five years ago. After this outbreak, it’s safe to say that mobile shopping will be king in 2020.

According to eMarketer, the global e-commerce market will be valued over $5 trillion by the end of 2021 and over $6 trillion by the end of 2024.. And, the fastest-growing e-commerce categories include food and drink, health, personal care, and beauty.

E-commerce app features

The functions of any e-commerce app can be broken down into basic and advanced functions. We call the basic ones everything that makes an app work and lets a user buy something, like:

• Registration
• Individual account
• atalogue of products
• Search
• Cart
• Checkout.

These might be enough for the MVP of a product. But later on, you’ll need to add new features, whether they’re killer or not, to stand out from the competition. However, It could be anything that users like and makes them want to buy, like suggestions, reviews, or game-like elements. The only limits are your imagination, how complicated a business idea is, and how the market changes.

Think about:

• A unique appearance and feel that matches the rest of your branding. It helps people recognise your brand and interact with you.
• A more advanced and powerful search.
• A more user-friendly shopping cart, as well as the option to compare products.
• A customer retention programme that includes bonuses, discounts, and gifts.
• Product videos, including 360 degrees.
• The ability to select a currency. Consider allowing your customers to pay using cryptocurrency.
• Using augmented reality. E-commerce is one of those areas in which you can fully utilize it.
• Artificial intelligence (AI): product recommendations, chatbots, and voice assistance.
• Marketing analytics, push notifications, and advanced support
• Lists of desires.
• Shopping by photographs.

E-commerce mobile app design

The hardest part of making an e-commerce app for a mobile phone is making sure that customers can buy things without having to think about what to do next.

But, to make buying a habit, you’ll need an easy-to-use interface, customization, rewards programmes, and a fast checkout. In other words, it’s pretty much the same as setting up an e-commerce website. It often uses a lot of white space to keep visitors’ attention off of the products.

It also uses visual hierarchy, sales funnel planning, and tries to make the checkout process as quick as possible.

The user’s desire to buy is accelerated by thoughtful design. The outcome of human-application interaction is determined by whether designers were able to comprehend user psychology.

What does it cost to develop an e-commerce app?

When someone contacts us about making an e-commerce app, they all want to know how much it will cost. Depending on the contractor and how the product was made, the difference between two products that look the same can be several times more or less. The cost of making an app depends on a number of factors, the most important of which is who will do the work:

Because, If you don’t know how good you are, the next step is usually to hire a freelancer, which could be a good idea if you just want to test your product. A single person is not likely to be an expert in all fields, such as design, development, quality assurance, and communicating with you. For a big project, you need a team of developers, designers, testers, and managers who are all good at what they do.

Cost To Develop an e-commerce app

However, rates differ significantly from one company to the next, based on staff expertise and skills, the quality of their UI/UX design, and, of course, the location of the organisation. Russian and Eastern European agencies may charge up to five times what agencies in the United States, Canada, and Northern Europe do. One of these businesses is Shakuro. However,we employ outsourced app development to assist our clients’ enterprises.

The following question stems from the nuances of app development that we briefly discussed in the tech stack section. If you already have a business and need a native app, an e-commerce mobile app will take at least 1000 hours to construct, putting the cost of custom e-commerce app development at around $40-50K, based on our outsourced rates.

With ready-made CMSs like WordPress, you can easily build a website and then utilise relevant plugins to create an app or hybrid app.

For any given job, there are numerous possibilities. Sometimes the best choice is obvious, and other times it isn’t.

Conclusion:

The answer is mostly determined by your budget and business objectives. Consider this: If you have an app, how much do you believe your profits will increase? Compare this to the anticipated cost of an e-commerce mobile app.

Are you feeling perplexed and lost? Please contact us for a thorough estimate on your project. A well-designed and optimized online store is the most valuable asset of any e-commerce business. As an e-commerce app development firm, our aim is to assist our clients in growing and discovering new opportunities, whether on the web or on mobile. The answer rests in the optimal judgment for a given situation, not in any particular technology. We can also locate one for you.

The post E-Commerce App Development: Features, Trends & Cost appeared first on Reca Blog.

Although there are various foreign exchange trading platforms, selecting the right foreign exchange broker is necessary for an easy experience. Retail and professional traders use the MetaTrader 4 platform for several beneficial reasons. 

Reasons to use MT4 Platform  

The Australian Forex trading market has adopted the MetaTrader 4 trading platform as a standard for hundreds of professional brokers and independent traders from around the country. It offers advanced technology and improved security, allowing forex traders to open and close positions without worrying about the reliability and stability of the trading platform. has led to the Australian dollar having a daily turnover of over 119.15 billion dollars in 2019 alone. It shows a 100% growth from its value in early 2001.

Features

The platform provides over 50 preloaded technical indicators. MT4 provides users with 9-different time frames and 3-chart times to trade on versatile assets. All these features enable traders to closely monitor the market, allowing them to enter and exit the market at the right time. 

User Experience 

It has a highly user-friendly interface that allows beginners and experienced brokers to trade in this volatile

market easily and comfortably. From beginners to professionals, every trader will find this forex platform easy. Mobile trading apps provide them with access to the MetaTrader platform wherever they are global, from their computer, phone, or tablet. 

Charts 

Additionally, the MT4 platform also offers innovative charting abilities that allow traders to trade and analyze the technicalities of the

market at the same time. They can also change the color and style of the chart, or load preset templates, reflecting their priorities. It makes the graph easier to understand and removes features that the traders are not interested in. 

Expert Advisors 

It is a popular feature in the MT4 functional portfolio. An Expert Advisor allows dealers to automate trading with tailor-made choices most suitable for their needs. The popularity and success of this platform are mainly due to its algorithmic trade. 

Communication 

MT4 platform also includes advanced tools that allow traders to communicate and post messages in real-time. Of course, this eliminates the need for lengthy, complex email threads, making the trading experience much easier.

Low Resources

Unlike numerous trading platforms, the MetaTrader 4 platform has relatively few resources. So the impact it has on the device is lesser. It makes the platform more responsive and allows traders to implement their requests at moment’s notice. 

Profile

Program users can also view their profile information from the original platform interface. All the necessary details, including account balance, transaction history, login credentials, password information, and more, are safe but accessible. They can place charts and windows by the profile for easy tracking and market switching. 

Safety

Those handling confidential transactions like forex trading want to know that they are not exposed to attacks and hacking of their accounts. MT4 is a secure platform that encrypts the profile and transaction data with 129-bit keys between dealers. They also hide the dealer’s IP address.

Flexibility

The MT4 platform supports all currency types. It also offers the ability to trade assets apart from currencies such as raw materials, futures, and stocks. 

Adaptation 

The MT4 platform supports a complete adaptation function. It includes the possibility of developing expert advisors or technical indicators with the advanced MQL programming language.

Author: Siddhi Chothani

The post Uses of A MetaTrader 4 Software as a Forex Trading Platform appeared first on Reca Blog.

Protecting yourself is equally important. Whether your riding style is cautious or audacious, you’ll need adequate coverage to prevent you from coming into contact with brush, branches, roots, and rocks. Learn more about mountain biking for beginners in our article about how to classify your riding style. We’ve included some things to consider when building your mountain bike gear closet in this article.

Padding and shorts for mountain biking

Shorts:

A crotch liner reduces friction and wicks moisture just like their road-bike counterparts. Mountain-bike shorts also provide stretch for easy movement. Separate shell shorts and padded liner shorts are also available.

Aerodynamics are rarely an issue during most mountain biking styles, so your shorts can have a baggy fit. However, if you ride a cross-country bike or race, you will likely choose tight-fitting and aerodynamic shorts. Fitted shorts also provide muscle support for some fitness riders.

There are a lot of pockets and sturdy fabrics on most mountain biking shorts. The weight of the fabric and the length of the shorts should increase as your need for abrasion protection increases. A downhill riding short, for example, should be thicker and longer than a short worn for another riding style.

Padding: 

Since mountain bike shorts are used more upright and the riding position constantly changes between seated and standing, the padding can be a bit thinner than that of road shorts.

It is common to find removable liners, which allows you to purchase separate, padded liner shorts as bike underwear. Please note that, regardless of the option you choose, you should not wear non-bike underwear with your liners as you’ll likely experience chafing. Whether integrated underwear or separate bike underwear is more important to you is largely a matter of preference.

Cycling jerseys for mountain biking

The styles of black and pink mtb jerseys are generally similar to those on road bikes. Their close-fitting design will efficiently wick sweat, but they may be a bit looser than road-bike jerseys. The fit can be even looser for more gravity-oriented riding styles. A longer sleeve provides extra protection against branches and brushes.

Back pockets will not be needed if you intend to wear a backpack. You can stash keys, food, a tire repair kit, a phone, and cash in pockets if you don’t wear a pack.

Many cross-country riders appreciate a ventilated front zip when they are pushing the pace or climbing hard.

Biking gloves for mountain biking

Mountain bike gloves differ from those worn by road cyclists in two ways: they are padded and covered.

It is not necessary to have padding in gloves on a mountain bike because the grips are padded. You may find the added comfort padding useful for rides lasting several hours or more. When you are doing steep, fast, or technical descents, though, gloves without padding are lighter, cooler, and allow you to maintain a better bar feel.

Fingerless gloves are far less common in the wild. In most cases, full-fingered gloves are better than sweaty hands and bloody knuckles.

Mountain biking clothes for cold weather

Your riding season can be extended later into the fall and earlier into the spring by wearing cold-weather gear. Protect yourself from rain and wind at all times with rain and wind gear. When a “cold front” is predicted, be prepared by adding insulating layers. It is best to remove layers of clothing before starting a long climb. During the climb, you are likely to feel overheated if you start out feeling warm and comfortable.

Jackets for bicycles

Mtb clothing UK Wearing outerwear designed specifically for mountain biking is less common. Outerwear designed specifically for mountain biking is generally made of more durable materials. In order to get better wind protection, it is best to go for a cycling-specific design, as it will be tailored to provide comfort on your shoulders and coverage when you lean forward in your saddle. The hood should be compatible with helmets as well.

It is essential to wear a waterproof/breathable jacket for serious protection. Some riders carry a lightweight shell that packs into a jersey pocket for short rides and moderately gloomy weather.

Cycling tights and pants

On chilly days, you can wear bike tights instead of liner shorts. Many bike tights are padded. In addition to bike jackets, if you plan to ride in wet weather, you’ll need waterproof/breathable pants.

Helmets for mountain biking

Your mountain biking style is the most important aspect to consider when selecting a helmet. A discipline that requires more technical skill and steeper descents simply require more coverage.

Cross-Country Riding: 

Normally the downhills aren’t very steep, but speed on the uphills matters. Therefore, choose a helmet that offers similar coverage and ventilation as a road helmet.

Trail Riding:

A trail rider typically encounters more technical terrain than a cross-country rider. In a road or cross-country helmet, you’ll find more protection and coverage-longer on the sides and back than what you’d find in a road helmet.

Bicycle pads and armor for mountain biking

It is similar to the advice for helmets: As you progress to more extreme riding styles, you want more padding and more coverage.

The padding can be lighter for cross-country and trail riders. Newer riders might want to protect their elbows as well. Those with more experience might only carry knee pads. It is not uncommon for more experienced riders to wait until the top of a long downhill stretch before putting on any padding.

Mountain Biking Shoes for Cycling

Compatible pedals:

You should choose a pedal system that is compatible with the pedals you want to use. It isIn addition, there are shoes with platform pedals that can accommodate cleats so that clipless pedals can be used later.

Walkability: 

You should also consider how much walking you expect to do while mountain biking. If you’re a beginner, you’ll be walking on trails and scrambling over obstacles more frequently thanks to the rubber outsole with lugs. You might also be going on a hike if your bike becomes unrideable following a mishap.

The efficiency of pedaling is:

 Cross-country/trail shoes with stiff soles are designed for efficient pedaling but are harder to walk in than shoes with softer soles. Generally, these shoes have much better ventilation than softer, street-style options.

Protection against water: 

Choose shoes with waterproof liners when the weather is wet or cold. Wear shoe covers when it’s cold and wet.

Shorts:

A crotch liner helps reduce friction and absorbs moisture as their road-bike counterparts. Shorts for mountain bikes also have stretch to allow for effortless moving. Separate shorts for the shell and lined shorts with padding are available.

Aerodynamics is not a problem when mountain biking in the majority of styles, which means that shorts may come in a loose fit. If you do an X-country bicycle or race, you are likely to choose snug-fitting and aerodynamic shorts. Shorts that are fitted can also offer support to muscles for fitness athletes.

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Strategies for recruiting on social media

Both active and passive candidates benefit from these social media recruiting strategies. With the help of these social media strategies, recruiting and staffing agencies can reach out to potential candidates. The only limitations are their budget and imagination.

It is important for your business to have a positive online reputation

Don’t rush into choosing a brand name. People will want to work at your company if they hear about how awesome it is. Instead of presenting yourself as an expert in your field, establish your authority. Employees who are connected to your company are more likely to contribute to its growth.

It is important to offer your millennial customers an organization they can be passionate about in order to build ardent relationships. By sharing content that displays the positive aspects of your organization and subconsciously attracts candidates to your company, you can make your company a great place to work. If you work for a company that is the talk of the town, with exceptional employee benefits and exclusive working conditions, you will know what it is like. Would you like to work for one? The most important thing is that you are compatible with your colleagues. It does not matter what the message is, what the values are, what the ethics are, or what your beliefs are if you want everyone in your company on the same page.

Using videos to engage passive candidates

As soon as you establish your presence on your chosen social media network, you should engage with them. Videos are a great way to engage these networks. Videos are one of the mechanisms that engage users in social networks more than any other type of content. Video marketing offers the best return on investment (ROI), according to marketing professionals. As recruiting becomes more competitive, employers and HR leaders are increasingly turning to Applicant Tracking Systems (ATS). Small and mid-sized businesses can compete more effectively for top talent with these platforms, leveling the playing field.

This article will teach you what recruiting software is, what it can do for you, and how to choose one.

Videos convey more information than other types of content because the human brain processes visual information faster than text. The effectiveness of the communication depends on non-verbal cues, tone of voice, body language, and visual cues. In order to engage passive candidates and industry professionals through visual content, regardless of its appeal, there is no secret.

• Q&A in the real-time video without restrictions.
• By allowing others to peek inside your company’s culture, you can learn how it works.
• Moreover, you should consider posting behind-the-scenes (BTS) footage so that people can see what they like.

Participate in social media postings with employees

Utilizing media is primarily about expanding your influence. Take advantage of your existing contacts to promote your company. Share your recruiting management posts on social media to encourage employees to participate. You should never underestimate the power of a personal referral, whether you are a recruiter or a candidate. Additionally, social media can be used effectively to recruit. Your employees should be informed of what is expected of them regarding your social media policy. It’s important to ensure that your brand representatives do not harm your brand accidentally.

Become a member of LinkedIn’s groups

LinkedIn is used by recruiters in 87 percent of cases, according to a business report. Five percent of recruiters use Facebook and Twitter in addition to these social media tools. When you want to show that you are actively hiring, you shouldn’t just boost your LinkedIn business profile. Along with joining LinkedIn groups that pertain to your industry, you should also participate in them. Applicants can participate in a variety of LinkedIn groups and forums, where they can discuss real-time issues. If your area of expertise is similar to your own, consider recruiting talent with that expertise.

LinkedIn’s HR group is probably the one you’ll join if you are in HR. Networking is the most important component of it. When it comes to attracting the best talent, knowing these people can make your life easier. By joining groups such as these, you can find these people easily.

You should provide your audience with valuable content

When you distribute your own or curated content for informational purposes, make sure that it isn’t perceived as junk. Make sure to answer any questions your audience may have. Ask for their participation. If you don’t have information that others want to share, you may not be able to get the most out of social media. Content should be interesting, useful, and entertaining, or have any of these characteristics.

• Writing a blog
• Step-by-step instructions
• Listen to podcasts and watch videos
• Photographs and images
• Graphics that convey information

A campaign’s social media performance can be improved with insights

You know your target audience which is why social media advertising is so successful. Traditional advertising differs in many ways from social media advertising. There is an element of risk involved with conventional advertising. You are hoping to find a diamond under a pile of rubble with your advertisement that will be seen by millions of people. With social media advertising, you can easily determine your search parameters and find your ideal candidates. A social media advertising campaign will be more effective if you use insight tools. Your advertisements should include quantifiable KPIs to help you achieve this.

Your candidates can be involved in a community if you create one

You must provide high-quality content to your candidates. In order to develop an appealing recruiting ad, you need to create a network of people with similar interests. Avoid providing too many details in the ad. Additionally, make the process two-way so they can provide feedback. Establishing direct contact with people you think might be part of your talent pool is extremely important. You should educate them about your organization’s benefits and opportunities. Don’t wait for your audience to come to you, instead engage with them.

The hashtag can be used to your advantage

You should take your time to determine the authority of hashtags. It seems that prefixing words or sentences with # works like magic. In reality, this is not true because you have to understand the scope and impact of your hashtags. Where it will be located, how many people it will serve, and what its demographics will be. Make sure hashtags meet the parameters that you set for your target audience before using them. Utilizing a trending hashtag, on the other hand, will obscure your message from the ferocious competition on social media. Take your hashtags seriously, and use them creatively. Additionally, you should customize your hashtags to suit your company’s objectives in order to achieve those goals.

The post Recruiters using social media by following these ten tips appeared first on Reca Blog.

Some Background on Brexit Millionaire

One of the most disturbing phenomena regarding recent web traffic in the UK,  is the Brexit Millionaire scam. This scam attracts real traffic in terms of Internet searches. Google record approximately 2.5k searches for the Brexit Millionaire term every month. This traffic is very concerning, as it surely correlates with the number of people being defrauded by this scam every month. If five in one hundred people are successfully defrauded, that is a great concern. It would mean that one-hundred and twenty-five people per month losing thousands of pounds to boiler room scammers in the UK on just this scam alone. When we say just this scam, we mean that this figure is aside from the cash being defrauded using Bitcoin Circuit, Bitcoin Rush or any of the other boiler room scams!

What is the Brexit Millionaire Scam?

The Brexit Millionaire scam is very simple, using the current and rather dire situation that Britain is facing, they suggest their product as an escape route from possible financial problems. Following Brexit, Britain has no friends in Europe and the people fear an unstable future (due to questionable COVID-19 lockdowns and an obvious and complete lack of internal governance) everyone paranoia is being used to persuade them to start trading.

Now trading may well be a reasonable path to take if you are in desperate need of money and have to find a way of bringing more money in, but traders often make money by other people losing it, and this is important to remember. One of the easiest ways to make money trading is to fill the market with lots of people who do not know what they are doing.

How Does The Brexit Millionaire Scam Work?

Well, let’s take a look at one of their websites first of all, so you can get an idea of the kind of material they are propagating:

Great for beginners and pro’s, hands free, fully automated and secure platform only trading when it’s sure of a profit.

Our trading software uses the latest in digital technology, placed in secure servers and encrypted for complete peace of mind.

So as you can see, they are suggesting that this system makes money for you automatically, no matter what. That the Brexit Millionaire is some sort of system that auto-trades on your behalf, using a broker, and that the Brexit Millionaire will always know when to trade and what to trade in. This is clearly to take advantage of people who do not understand markets, or the technology used within them.

Why Are Brexit Millionaire Doing This?

The truth behind the scam is that they require you to connect with a broker before you start using Brexit Millionaire, and this is important. They are not asking you to register with any broker, they are asking you to sign-up with their broker. The one that the Brexit Millionaire connects you with. This is because the broker they recommend is not registered in the EU or the US or Australia. They are an offshore entity that is registered in a country you have never heard of in the middle of the ocean, an unregulated entity that has no legal responsibility in your own territory. This is the first ingredient of the boiler room scam!

The second ingredient, is that they get your phone number. They need to be able to harass you constantly, to blur your judgement, impede your thinking and most of all, wear you down. You can see below how the Brexit Millionaire system automatically ties you in with a crooked broker:

How Do We Protect Ourselves?

Once you hand over your contact details, the scam has begun. The only real way to protect yourself is to hang up and change your phone number before they call back. If you proceed with the call then you will be given instructions on how to deposit money into their offshore broker’s account. If you have taken this step, then they have made their money. Even if you successfully reclaim every penny from the bank, they have still made their money and will continue to attempt to scam others. Your bank will not be able to reverse the transaction, or be able to recover the money, they just have to pay up from their insurance. This is why the recovery companies and scammer happily coexist, they both take money from your bank and keep it.

How Do They Take The Money?

Well they do this in a variety of ways. They can take a card payment. This is so that the broker account appears to be credited by your bank card. They can use a bank transfer, as this allows them to send the money to an IBAN number somewhere which can quickly make the transfer untraceable. Sometimes they will take remote control of your computer with TeamViewer or Anydesk software so that they can use your funds to buy cryptocurrency directly and transfer the money between all sorts of different crypto currencies, rendering it impossible to track.

All of these share one thing, that the balance you see in the offshore brokers website has nothing to do with real money. This fake balance is simply to allay your suspicions. It is a fake to delay the realisation that you have been scammed. To make sure that they have your money before you or your bank have time to react. You spend a few days or weeks playing with the site. Your balance goes up and down a bit. But you ask to withdrawal when the balance begins to disappear. Suddenly they want passports, driving licenses, clearance documents, transfer documents and photos etc. but that is just a delaying tactic too. Your money has long ago gone to the scammers.

So Who Are Brexit Millionaire?

Well, put simply, they are part of a massive organisation of scammers worldwide. They have lots of different departments concerned with different parts of the scam. Brexit Millionaire obviously have a large web development team. They also must have a team of people registering companies in the Caribbean. Then they must have a team of call centres in each of the major target countries. Finally there are the concept formulators who bring everything together.

Brexit Millionaire split the services up into different businesses by using affiliate networks. These networks can offer $700 USD for a successful scam victim. They then have 100 affiliates fighting over that $700 USD. This means that the SEO of their websites becomes very high as so many people are linking to their site. The websites trying to warn people about these scams do not tend to rank as highly as the scams themselves, and so the fraud goes on and on and on.

It is made worse by search engine providers wilfully advertising these scams. They operate without any concern for the public or their own reputation. They are so big now, they just don’t have to care anymore.

You can see how many of these affiliates are fighting for the fees. They use Google Ads and SEO to try and get the money these affiliate networks offer. Another upside for the scammers is that it stops anyone being easily prosecuted.

• For the  affiliates, why is it their fault that the customer got scammed? They were using the affiliate network in good faith.
• Why is it the affiliate networks fault? They were just providing a customer with links and processing the fees.
• The offshore broker claims the victim lost the money legitimately on CFD trading they did not understand. They are not in the same country of residence anyway, so the Police can do nothing.

No one is accountable as they can argue they were providing a legitimate service.  It all works out…

BEWARE OF BREXIT MILLIONAIRE AND ANY OTHER SITE THAT CLAIMS YOU WILL ALWAYS WIN TRADES!!

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