If you’ve been putting off promote YouTube channel because you’re intimidated by all it requires, don’t be. This is the only tool you’ll ever need to realise your video-making ambitions.
To get your YouTube channel off to a good start, you’ll need to know a lot of things — 20 to be exact.
1. Get your YouTube channel up and running right now.
What’s more, guess what? Thousands of people are considering launching a YouTube channel right now. My recommendation to you is to get started today, whether you’re ready or not. Thousands of creators will launch a YouTube channel and claim your potential audience every day you wait. That’s something you don’t want to happen.
It’s fine to be terrified, but don’t let your fear prevent you from taking action. Today, record whatever you desire. It makes no difference if it never makes it to YouTube. You’ll need practise in front of the camera, behind the camera, and with your editing software. You must also confirm if making videos is something you enjoy doing in the first place. After you’ve started, you’ll realise what I’m talking about.
2. Understand YouTube’s Operation
The first video you make is almost certainly going to be terrible. But, hey, at the very least, you’ve created a video! You took the initial step, and six months from now, you’ll reflect on that first piece of content and think, “Wow, that was bad.” And perhaps, you’ll be able to point to a more recent video that is far superior.
Don’t forget to learn how YouTube works as your talents improve. There are numerous ways to improve your films, uncover competitors to research, and track your success.
To begin, familiarise yourself with the fundamentals of YouTube:
- How to use the video editor on YouTube
- What is the best way to make a nice video description?
- How to make your YouTube channel unique
- How to include information cards in your movies and recommend other resources to viewers
- What is the best way to make decent YouTube thumbnails?
- How to get a unique YouTube URL for your channel
- How to decipher YouTube statistics
- How do you conduct keyword research?
- How to prevent copyright infringement lawsuits and strikes
The last thing you want to do is make a fantastic video without understanding how YouTube works. The preceding links should provide you with a basic overview!
Create a plan that you’ll actually stick to.
It’s beneficial to gain practical YouTube experience. In order to start building your channel, you’ll also need a winning approach.
To make the best game plan, answer the following questions:
- What do you hope to achieve with your YouTube channel? Consider this question from the perspective of a viewer. Determine what value they will receive from your material and deliver it as frequently as feasible.
- Who do you want to reach out to? Consider the age range, gender, and other factors. Also, what are the interests of your target audience? You must know who will be watching your films and what they enjoy.
- Why should others care about what you have to say? Consider this: there are millions of channels available. How are you going to set your material apart from the rest? You should not join the current quo, but rather upset it.
- What method will you use to distribute this information? Will you post on a daily, weekly, or biweekly basis? What time of day do you plan to post videos? Consider when and how often your audience is most likely to watch YouTube to answer these questions. The schedules and habits of a college student and a stay-at-home mom are vastly different.
Identify your niche and build a business around it.
If you’re a regular visitor to our YouTube channel, you’ll be familiar with this one. Down the rabbit hole. Allow me to give you an example. There are too many things to cover if you build a channel with videos on beauty, travel, and vlogging.
Remove all of the “ands.” Because you need to appeal to a specific audience, your channel should focus on one single topic, especially at the beginning.
Once your channel has developed to the point where you have thousands of subscribers who like you, you may take them on whatever adventure you choose. However, at first, viewers are solely concerned with the substance. They are completely uninterested in you. It’s a difficult lesson to learn, but it’s critical when you’re just getting started.
5. Double-check your value proposition.
After you’ve answered all of the above questions, put everything together in a beautiful little package known as your value proposition. This is your one-sentence elevator pitch. In around six words, tell your audience who you are and why they should watch your videos.
“Educating your YouTube journey,” for example, is one of our value propositions. That term explains who should subscribe to us (YouTubers, video creators) and why ( learning how to grow a channel). We were able to accomplish this in only four words. It’s now your turn.
6. Purchase the Correct Audio Equipment
One of the first questions you might have when starting a YouTube account is, “What video equipment do I need?” We feel that your audio should be your first real investment.
This is why. Lousy audio is even more distracting than bad video, and integrated microphones are universally despised. So, if at all possible, invest in a dedicated microphone for your camera. You can’t go wrong with a Blue Yeti if you’re recording from a computer.
7. Use Template Videos to Create a Formula
Structure is required in videos. Consider how you’ll create a show formula for your next project that will serve as a template for all of your films. Every video should have a compelling hook, teaser, or introduction to draw viewers in. You’ll introduce yourself to anyone who is new to your channel at some time. You’ll also need a call to action that encourages visitors to subscribe, as well as the primary portion of your video, which should provide advice or fun.
It will take time to establish your show formula, and it will change as you progress via YouTube. When you’re watching your favourite YouTubers, keep an eye out for this. Even if they appear to be haphazard and random, each video has a structure and a plot, which is why you watch them.
8. Develop a passion for YouTube analytics.
Some people are fascinated with statistics. They are despised by others. Regardless of which side of the debate you’re on, YouTube metrics are highly useful.
The click-through rate is one of the most important indicators to monitor.
This indicates how appealing your titles are and how easily your thumbnails may be clicked. As you test, keep an eye on the click-through rate for your entire channel as well as individual videos. Every creator’s rate is different, so set your own standard to reach and exceed. Check your present click-through rate, whether it’s two, four, six, or eight percent, to do so. This year, try to increase it by two to three percent. It will attract a large number of people.
Watch Time is the other statistic. In general, the more Watch Time you have, the more likely YouTube is to promote your YouTube video. However, just because you make shorter videos doesn’t imply you have to make longer ones. The change may not be well received by your audience.
What I’ll say is that you should make the most of your Watch Time. Examining the number of people who have watched your video. How does it compare to other videos in terms of whether or not people are still watching? Improve this metric if possible. Having said that, if your average view length is 60%, 70%, or 80%, you’re doing quite well.
9. Make sure your YouTube channel is active.
Have you yet to verify your YouTube account? This will get you access to the most useful feature on YouTube: personalised thumbnails. We’ve included a video below that shows you how to do it.
10. Make an eye-catching YouTube channel banner.
Create a channel banner that promotes your value proposition, last but not least. I’m going to rip out my hair if I see another bland cityscape or rolling hills on a channel banner!
