How can a women clothing brand use digital medium for their benefits?
After the pandemic the use of social media has been increased. From food items to other home related stuff such as a washing machine is being purchased online. The era of digital marketing has now reached its peak. People have now started to adapt the new ways of living and carrying out their business. The one who gets late in shifting to the online world will stay behind from everyone else. Just like this a lot of women clothing brand have started taking benefits from the digital medium. From selling their products online to doing their marketing there are a lot of benefits of digital medium. In this article we are going to discuss how can women clothing brands getting benefit from digital medium.
Digital medium helps you to increase your business
1) Increase brand awareness
Social media is a platform from where you can let people know about your business. Whether it be clothing brand or a shoe brand, you can post about anything on digital medium and aware people. It is not necessary that you have to sell your products online in order for them to know about it, you can only give the information and tell about the outlets where the product is available.
2) Connect with your audience.
From digital medium you can connect to your audience and get feedbacks from them. You can get information about the products they like and what they criticize. Like if a certain customer wants a black saree and the brand is out of stalk, she can tell about her desire and ask for a service. This can help you manage your business efficiently.
3) Superior customer service.
When customers starts interacting with your customer service that make a good impression on the customer about your brand. The customers can get good understanding about the product of your brand and that will help him or her to choose the best. This will make you customers coming back to you if they want to buy a new product.
4) Implement advertising campaigns.
Marketing helps your brand increase production. On digital medium the marketing can be done through advertising campaigns. You can post ads on websites. Moreover, you can give your followers deals and discounts this way the interaction on your brand’s website will increase.
5) Drive traffic to your mobile app
There are many ways in which you can drive traffic to your Mobile app or your website. You can write blogs, look books, and landing pages to get larger audience. Promoting your mobile app on social media can also be an effective way to drive installs.
6) Hire a good model
Hiring a good model who has many followers on Instagram, Facebook and other social media apps can help you gain a lot of followers. She can post about your brand clothes on her account that will create awareness among people and more people will get attracted towards your brand.
There are a lot of social media apps on which you can do your marketing. We have listed few here below.
1) Facebook
Facebook is one of the most used digital medium application with 2.45 billion monthly active users. You can create your brand’s page on Facebook and list down the products. Besides adding post, you can also come live on the platform and discuss your products there. For example, ASOS went live with ‘100 layers of ASOS,’ a short contest between ASOS staff members where they had 30 minutes to create a look for their models – using 100 layers for ASOS clothing dramatic effect. Also, there is a marketplace on Facebook where you can upload your products. You can also post ads about your product on Facebook and while scrolling the newsfeed they will appear on the user’s screen. From there they can open the link and directly reach your website and order the product they like.
2) Instagram
Instagram is just another application like Facebook with 500 million daily active users. Instagram receives around 4.2 billion likes every day on the posts that people using Instagram share on their profiles. Instagram also has a shopping feature which ecommerce merchants use a lot for buying and selling of their products. Instagram has many other features as well as stories, posts, IGTV, Reels, Highlights. Instagram is loved by all the social media influencers that is why you can find everyone to have an account on that app. Marketers too plan to spend more money on Instagram influencers than any other market this year. Just like Facebook, Instagram also gives it users the feature to post ads. They will be visible between stories or posts.
3) TikTok
TikTok is an app on which you can create a 15-second short video on any type of topic. It can be entertaining, informative or just anything random of your choice. The app currently has over 800 million active users every month.
The brand can use hashtag challenges or any type of other content the diverts the attention of people towards their video, and they try to copy it. This way not only the video will get viral, but also your brand’s marketing will be done in almost zero cost. Recent data shows that brands have been using this method of creating a trend and making users follow it since a long time, and they are successful in drawing the attention of billions of users.
4) Pinterest
Pinterest is another fast-growing app on which you can do digital marketing about your clothes. It has grown about 26 percent since last year and has currently 88 million monthly active users in the U.S. Pinterest help people select their clothes according to the latest fashion. People post their pictures on the app which helps the community to know about what is in vogue.
5) Twitter
Twitter is a famous social media application. A lot of trends start here and then gets famous on other apps. Whether it be something related to sports or politics you may find the news about that on Twitter. It currently has 330 million monthly active users tweeting 500 million times per day.
6) Snapchat
Snapchat is another platform where you can post stories about your outfits. The people who follow can see what is the new product daily or what is currently a new trend. You can also let them know through video messages about the news or discounts your brand is offering.
7) YouTube
YouTube is a video making platform. Brands post here about their products by making a video. Another latest option that YouTube has launched is reels. You can create a 15 second video about a particular product and post it. YouTube also allows you to connect with your customers by commenting and liking feature. Apart from that you can do advertising on this platform. Your ads will be shown to users before them watching a video. This way they will get knowledge about your brand and product.
Conclusion
These are the ways which you can do to make your business grow. In this article we also listed few apps on which you can apply these ways and do marketing of your business.
Social media has a world of its own. It has many applications and ways by which you can take benefits for your business and take it to huge heights. I hope our article will help you in deciding the best for your business.
