Digital marketing and Search Engine Optimization (SEO) get considered to be two halves of a whole. Even though they are different in their respective nature of work, they play an important role side by side. A few similarities can occur between the two, but the difference takes the cake. Here we shall discuss and see what these two powerhouse tools deliver when used together by the best digital marketing companies in Lahore to generate leads to their content.
Before we get into it, we need to understand what these two terms stand for, how important they are for your business growth, and what audience they target.
What is Digital Marketing?
At a top-notch level, digital marketing refers to promoting brands and businesses to potential customers through various digital channels. Such as:
- Social media platforms
- Search engines
- Website
- Mobile app
- Email marketing
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Social media
In today’s time, the world revolves around social media. From people to cars, accessories, and food, everything is one touch away from being discovered. So, why not make a living out of it? Many brands and page owners have started using social media platforms to endorse their goods and services.
They do this through Paid advertisements (Google Ads), bloggers or celebrities, or page owners, which have a blue tick on their profiles, indicating that social media platforms acknowledge them.
These social media personalities/pages having a high number of followers (audience) ranging from 100Ks to a million, are paid by Brands and companies to endorse their products on a higher level. The bigger the channel, the bigger are your chances of landing an increased audience.
Social media is the hottest digital marketing channel in the world right now, with an estimated revenue of more than 36.14 billion U.S Dollars. This figure might surpass 50 Billion U.S Dollars by the end of 2021.
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Search Engines
According to Google marketing insights, 48% of consumers start their inquiries regarding products on search engines. Seeing the ever-growing popularity and dominance the internet has caused, the most logical way of growing your business is to take it online. The Search engine optimization in Lahore lends a hand in increasing your targeted audience and making people aware of your brand.
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Websites
One way of expanding your online business is to make an official website about it. What this does is display all the necessary detail. Your website shows your customers that you are a legit company. That is here to stay for the long run.
According to Colibri, an average site can make up around $2,000 in a month. At the same time, a prominent website can make up to $5,000 per month.
The success of your website depends upon the quality and reach of your content.
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Mobile Apps
Around 26% of consumers turn towards mobile applications searching for their favorite deals or goods and services. Mobile apps are a great source of digital marketing. Many numbers downloads there is more money that keeps coming into your bank account. These apps can vary from different industries like health, retail, and energy.
Android and IOS app revenue has approximately reached $111 billion in 2020, a 24 percent increase yearly. IOS was responsible for a whopping 65 percent of total app revenue in 2020.
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Emails
Emails can easily be the most reliable and effortless source of digital marketing. Anyone can send an email. For this, you have to market your content in emails, polish it out, and send it to all your targeted audiences. The content can be about anything. From sales and discount offers to new deals or making your consumers guess your next move will be. It creates a rage of excitement among the people.
McDonald’s Pakistan recently showcased an exemplary digital marketing case when half the country received a text message saying ‘Podina (Mint leaves) lay ao.’ A simple statement that caused an uproar among the country’s citizens, making everyone guess what that message meant. Later confirmed to be a marketing tactic used by the PR team to introduce a new item on their menu. People Pakistan also regarded it as the best marketing strategy of the year (2021).
Search Engine Optimization (SEO)
SEO is an exercise of optimizing content, the reach of your website, and technical setup, so your content gets displayed on the top of search engine results—a specific set of keywords. An SEO-friendly marketing content or article can drive several visitors to your site when they search for relevant products on the search engine. It has become a game-changer for many brands and organizations, considering that 90% of people looking have yet to form an opinion on that brand.
The success of SEO depends on the factors of user experience. Search bots use these factors to estimate how well a website can provide information relevant to the users’ information.
SEO services in Lahore deliver organic search results that boost your content game to the next level. There are two types of reach on Google.
- Organic Search Results
- Paid Search Results
Organic Search Results
Organic search results do not require payment for your blog to get displayed on the top of the search engine results. They are based solely on your quality of work and with the help of SEO-friendly keywords. Suppose your marketing blogs are full of appropriate keywords, important information, and relevant data. There is no way it will not generate leads. SEO experts put in the work of optimizing your site visibility. To obtain outstanding outcomes, clients should get in touch with the best SEO services in Lahore.
Paid Search Result
Paid search results require payment to get you on the top of the page. It is known as the easy way out for most brands. It gives instant results, delivers an impressive ROI, and provides actionable data. In most cases, advertising platforms like Google Ads or Facebook Ads approve your campaigns and ads in a matter of minutes after they go live.
Digital Marketing and SEO
When we talk about marketing, we are talking about its sales and revenue through its products. The sales of a company depend upon how extensive the consumer list is. The idea of digital marketing is to ensure your brand is put out in the world to be recognized. Here is when SEO comes in. SEO plays a vital role in broadening the brand’s visibility and optimizing its content. To make sure a brand’s marketing content is to the point with the right amount of keywords and relevant information, which the users are looking for their use. To get displayed on top of SERPs. Digital marketing and SEO go hand-in-hand when it comes to growing your business. Both work perfectly; on pre-planned strategies and PPC (pay per click) activities, the top search engine optimization company in Lahore ensures to deliver the results mentioned above instantly.
IS DIGITAL MARKETING AND SEO IS THE SAME THING?
Digital marketing and SEO could be known as the same thing, but they are two separate units. Digital marketing expertise is a consultant who will extend SEO strategies to benefit the company’s representation. There are too many resemblances between these two entities. An SEO specialist has the skill, knowledge, and experience to optimize a site to increase traffic. A digital marketing manager may work together with an SEO specialist. They work on the marketing campaign to improve a company’s overall experience using digitally centered media. SEO is a tool.
The policies shared by digital marketing professionals include several marketing best practices such as email, content, and social media marketing. The digital marketing specialist will have a few other options at their disposal, such as billboards, SMS, TV, or radio resources. Since the two overlap pretty drastically, it can be challenging to separate the two. However, the SEO specialist is concerned about increasing visits to a website, and the digital marketing specialist is concerned with growing a company’s overall online presence and visibility to consumers.
